SELECTING EDUCATION AGENTS
Have a basic set of criteria that we give to people that we are interested in signing up. Prospective agents may be asked to provide:
set a target – a realistic target over a trial period.
Consider a three-year business plan in terms of target numbers
This will give an indication of skill, intent and professional behaviour.
Institutions entering a new country market may consider the benefit of working with a larger and more high profile agency. However, smaller and middle size agencies may work more closely with parents and offer greater loyalty to your institution. The smaller agencies will be more accepting of training and more interested in a closer relationship.
An Institution's status or ranking is not the only determinant of power. Willingness/ ability to accept volume intakes at desired levels (admission requirements) could make a so-called lower status Institution much more financially attractive to an agent than a higher ranked university with more limited volume intake and frankly harder work in terms of finding suitable candidates who meet the requirements. Each Institution should use its own distinct strengths to ensure its position vis a vis agents is appropriately balanced.
Monitoring student numbers and auditing performance is an ongoing activity by many institutions
Training and support
Training and support are positive and a clear part of the Institution’s responsibility to the agent. Annual review, for example, is part of training, and just as likely to lead to positive as to negative outcomes- a review means that any weaknesses on either side of the university-agent partnership can be addressed.
Agency Agreements & Terms and Conditions
Institutions generally put in place explicit statements and contracts
Feel free to download sample agreements